This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over thi

This was entertaining to watch because it felt like a parody, a silicon valley marketing sketch. The intros/outros, strained but restrained excitement, over things that are marginal impact. Like most years, the iphone is iterative. The iphone 15 is better than 14. This is good. 14 was pretty neat with SOS. What was the last "big" update to an iphone, that really shifted the market? Face-ID? removing the front button?