It'd be interesting to compare the trajectory of ATI/AMD to NVIDIA and the decisions that got them there. From outside it looks like nVIDIA's huge emphasis on s

It'd be interesting to compare the trajectory of ATI/AMD to NVIDIA and the decisions that got them there. From outside it looks like nVIDIA's huge emphasis on software, and supporting development, while developing GPGPU code with AMD seems far harder. I could see a flat, engineer-focused hierarchy enabling that direction.