Well, it's a tool. It's not just a computing environment that runs applications. For people that don't work in software, the biggest change here is the camera

Well, it's a tool. It's not just a computing environment that runs applications. For people that don't work in software, the biggest change here is the camera upgrades. This thing has 8x optical zoom and can record 3D video. Many people use their phone camera as part of their job, and many more people as part of their hobbies. For some of these people it's worth the cost to upgrade, especially if their current phone is a couple generations behind.