Mobile is the kind of use case where the pricing changes will be massively impactful though. If you're selling a non-mobile game for $10+ then you can just eat

Mobile is the kind of use case where the pricing changes will be massively impactful though. If you're selling a non-mobile game for $10+ then you can just eat the per-install fee, but if you're shipping a free to play app or a $1 app? The per install fee could make your business model nonviable.