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Yeah that's fair. You can't necessarily draw conclusions from the fact that it hasn't outwardly progressed beyond a pilot. But my point is more that the "news
by eli 3y ago
Yeah that's fair. You can't necessarily draw conclusions from the fact that it hasn't outwardly progressed beyond a pilot.
But my point is more that the "news hook" on this story is so weak. Announcing the pilot launch of an interesting new product is news. Announcing a pilot launch that already concluded (?) months ago, less so. How did it go? What does the cheesemaker think? Honestly if I were covering this story I'd want to confirm that the product even really exists.
- neilv 3y agoYeah, I don't know why more wasn't said here about impact thus far. Looks like the p-Chip company did an impressive "road show" of major news outlets in August. I'd guess for promoting to customers or investors (and they'd have to coordinate with the customer brand, and maybe also they were being discreet about the measures to make the first catches easier). So I'd guess that the outlets are writing because the company is putting itself out there, and the story does interest. (Ordinary people are noticing counterfeits on Amazon and such, and I'd guess the idea of marrying high-tech with something as old-world charm as Italian cheese wheels has some clicky light news appeal.) Since we're on HN, from a startup's perspective... we should hope that someday we could swing favorable coverage from top news outlets, and limit hardball interrogations to private dialogue with investors and prospects. :)