Do people expect Apple to proclaim “our new version has incremental upgrades, only buy if your phone is a couple years out of date”? Product launches are alway

Do people expect Apple to proclaim “our new version has incremental upgrades, only buy if your phone is a couple years out of date”? Product launches are always a lot of theatrics regardless of the company. I don’t think anyone actually takes them any more seriously than a mcdonalds ad implying eating their hamburger will make one more like the cool sports star being paid a million to hold the hamburger.