For some things location really, really matters because the processes involved have too many variables to control reliably and at-scale. Weather/temperature/pr

For some things location really, really matters because the processes involved have too many variables to control reliably and at-scale. Weather/temperature/pressure patterns aren't trivial things to control, neither are soil conditions, or atmospheric composition (particulates, organisms, pollutants, etc). So to say that XYZ cheese or wine or whiskey isn't unique because of where it comes from is a falsehood, that is something that should remain in use unless you can prove that it doesn't matter (which so far all meaningful attempts have failed). What the issue is, really, is that naming rights/conditions/etc are by and large too restrictive in the EU. The US is much better in that respect, though still far from perfect, but what winds up happening, like you've said, is that large corporations leverage government in order to create regulations that benefit them in some way. That's a huge problem to solve, and exists in every industry that matters and many that don't.