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They are listening to their sales numbers and the numbers say that customers are, in fact, not interested in Mini.

by cromka 3y ago

lastofthemojito 3y ago
I'm on Team Mini as well, but I can see why Apple canned it: https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopular-march-quarter/ https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...
- jacobp100 3y ago
  The SE also doesn’t do amazingly. The markup on the mini must have been way higher though. Its a shame
CephalopodMD 3y ago
I'd argue the opposite! The segment is a minority, but the need within that segment is strong. It is not a 1 size fits all product, and 2-3% of your customer base might leave if a competitor fulfills that need. For your main revenue generator, that's not insignificant. See the Prego pasta sauce story https://www.enablemarketing.ie/can-business-learn-spaghetti-sauce/ https://www.enablemarketing.ie/can-business-learn-spaghetti-...
- alsodumb 3y ago
  Assuming that there is a fixed cost associated with the mini production line, and assuming they sales and service based revenue from mini users isn’t a lot, it doesn’t make financial sense to have the mini line. Also, where exactly are the users gonna go? The smallest is probably one of those Samsung foldable ones. But you’re really underestimating how bad android ecosystem can be (this is coming from someone who’s been hardcore android fan until recently). Maybe I’m getting older, but I really like the part where a lot of things with apple just work.
  - hot_gril 3y ago
    > Also, where exactly are the users gonna go? Exactly. Apple can influence what their customers want to some degree, rather than listening. Only has to be better than Android. A cleaner example is Bluetooth audio vs jack. iPhones had both forever, but BT wasn't popular. One day Apple coaxed everyone onto BT, probably realizing they can make a killing selling AirPods that way. Samsung thought maybe this would send a few customers their way, so they started advertising that they still have a jack, but nope.
- accrual 3y ago
  > The segment is a minority, but the need within that segment is strong. The only issue I see with this argument is that it doesn't matter to Corp if a small minority really wants Thing, it only matters if selling Thing makes more money than not selling Thing.
underbluewaters 3y ago
I think the problem is that the same people who care a lot about their phone's form factor also care about features. We need an iPhone Mini Pro with high end cameras. I'm not going to settle for so-so pics of my toddler.
mackrevinack 3y ago
most manufacturers gimp their smaller phones so its not surprising that the larger versions sell more

They are listening to their sales numbers and the numbers say that customers are, in fact, not interested in Mini.

by cromka 3y ago

They are listening to their sales numbers and the numbers say that customers are, in fact, not interested in Mini.

I'm on Team Mini as well, but I can see why Apple canned it: https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopular-march-quarter/ https://www.macrumors.com/2022/04/21/iphone-13-mini-unpopula...

jacobp100 3y ago
The SE also doesn’t do amazingly. The markup on the mini must have been way higher though. Its a shame

CephalopodMD 3y ago

I'd argue the opposite! The segment is a minority, but the need within that segment is strong. It is not a 1 size fits all product, and 2-3% of your customer base might leave if a competitor fulfills that need. For your main revenue generator, that's not insignificant. See the Prego pasta sauce story https://www.enablemarketing.ie/can-business-learn-spaghetti-sauce/ https://www.enablemarketing.ie/can-business-learn-spaghetti-...

alsodumb 3y ago
Assuming that there is a fixed cost associated with the mini production line, and assuming they sales and service based revenue from mini users isn’t a lot, it doesn’t make financial sense to have the mini line. Also, where exactly are the users gonna go? The smallest is probably one of those Samsung foldable ones. But you’re really underestimating how bad android ecosystem can be (this is coming from someone who’s been hardcore android fan until recently). Maybe I’m getting older, but I really like the part where a lot of things with apple just work.
- hot_gril 3y ago
  > Also, where exactly are the users gonna go? Exactly. Apple can influence what their customers want to some degree, rather than listening. Only has to be better than Android. A cleaner example is Bluetooth audio vs jack. iPhones had both forever, but BT wasn't popular. One day Apple coaxed everyone onto BT, probably realizing they can make a killing selling AirPods that way. Samsung thought maybe this would send a few customers their way, so they started advertising that they still have a jack, but nope.
accrual 3y ago
> The segment is a minority, but the need within that segment is strong. The only issue I see with this argument is that it doesn't matter to Corp if a small minority really wants Thing, it only matters if selling Thing makes more money than not selling Thing.

underbluewaters 3y ago

I think the problem is that the same people who care a lot about their phone's form factor also care about features. We need an iPhone Mini Pro with high end cameras. I'm not going to settle for so-so pics of my toddler.

mackrevinack 3y ago

most manufacturers gimp their smaller phones so its not surprising that the larger versions sell more