I don't get how this works. They want cell phone manufactures to pay them money for having an integrated twitter client? I know Twitter is pretty big in the val

I don't get how this works. They want cell phone manufactures to pay them money for having an integrated twitter client? I know Twitter is pretty big in the valley and amongst geeks, but I don't see them getting enough market penetration for the cell phone companies to consider doing this, let alone pay for it. I know that Nokia has teamed up with Jaiku, but I doubt Jaiku is getting money out of this. It seems like Nokia is just doing this for fun and to show Finnish nationalism.