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> A huge leap forward for iPhone with a gorgeous new design I do like iPhone, I actually have a personal one and work provide me with one too, I like their sec

> A huge leap forward for iPhone with a gorgeous new design I do like iPhone, I actually have a personal one and work provide me with one too, I like their security aspects. But can how can they say with a straigh face this is a new design ?

jeroenhd 3y ago
If they don't, an entire team of designers may lose their jobs. It has to be new or refreshing, otherwise what's the point of buying a new one?
- bilekas 3y ago
  This reminds me of a (maybe bad taste) joke about how UI & UX was perfected a few years back but designers had to keep creating huge Medium articles on their font and logo creations that curved a few pixels from the original.
matsemann 3y ago
And "a huge leap" isn't true just because they repeat it 6(!) times on the page.
lotsofpulp 3y ago
Many people claim they are a few inches taller and 30lbs lighter than they are with a straight face all the time. Claiming a device has a new design when it actually has a few different design elements does not seem like too much of a stretch, for an advertisement.
- bilekas 3y ago
  > Claiming a device a new design when it actually has a few different design elements does not seem like too much of a stretch, for an advertisement I don't personally see the new design. This is Apple, king of "design" and the designers/creatives go to company (for good reason) but this is not a new design. This is a, moderate at best, alteration. I'm also not saying it has been a bad design, it's just not new, even for them. Maybe it's the advertising world that is tilting me more and more in my later years.
- n8cpdx 3y ago
  I like to set the bar for trillion-dollar corporations a bit higher than Grindr catfish.
  - lotsofpulp 3y ago
    Higher than changing the internals? Changing the silence toggle to a button? Changing the material of the body? If you do not expect marketing departments to call that a new design, you simply will not be happy with what pretty much every other business does and will do. https://www.zdnet.com/article/apple-just-made-the-iphone-15-pro-much-easier-to-repair/ https://www.zdnet.com/article/apple-just-made-the-iphone-15-...
bilekas 3y ago
> For the first time in a smartphone, color is infused throughout the back glass, creating five beautiful colors Which will stay in a protective cover/case for it's life forbid you need to repair a crack.
- gnopgnip 3y ago
  The iphone 14 non pro addressed that problem, presumably the 15 non pro will as well. It is cheap to replace, they have a DIY kit
  - meragrin_ 3y ago
    Is it cheaper and easier to replace than to put it in a case? I doubt it.
tootie 3y ago
I'll go a step further and say that pretty much every phone for the last 5-10 years looks indistinguishable to me. And most people just buy cases.

jeroenhd 3y ago

If they don't, an entire team of designers may lose their jobs. It has to be new or refreshing, otherwise what's the point of buying a new one?

bilekas 3y ago
This reminds me of a (maybe bad taste) joke about how UI & UX was perfected a few years back but designers had to keep creating huge Medium articles on their font and logo creations that curved a few pixels from the original.

matsemann 3y ago

And "a huge leap" isn't true just because they repeat it 6(!) times on the page.

lotsofpulp 3y ago

Many people claim they are a few inches taller and 30lbs lighter than they are with a straight face all the time. Claiming a device has a new design when it actually has a few different design elements does not seem like too much of a stretch, for an advertisement.

bilekas 3y ago
> Claiming a device a new design when it actually has a few different design elements does not seem like too much of a stretch, for an advertisement I don't personally see the new design. This is Apple, king of "design" and the designers/creatives go to company (for good reason) but this is not a new design. This is a, moderate at best, alteration. I'm also not saying it has been a bad design, it's just not new, even for them. Maybe it's the advertising world that is tilting me more and more in my later years.
n8cpdx 3y ago
I like to set the bar for trillion-dollar corporations a bit higher than Grindr catfish.
- lotsofpulp 3y ago
  Higher than changing the internals? Changing the silence toggle to a button? Changing the material of the body? If you do not expect marketing departments to call that a new design, you simply will not be happy with what pretty much every other business does and will do. https://www.zdnet.com/article/apple-just-made-the-iphone-15-pro-much-easier-to-repair/ https://www.zdnet.com/article/apple-just-made-the-iphone-15-...

bilekas 3y ago

> For the first time in a smartphone, color is infused throughout the back glass, creating five beautiful colors Which will stay in a protective cover/case for it's life forbid you need to repair a crack.

gnopgnip 3y ago
The iphone 14 non pro addressed that problem, presumably the 15 non pro will as well. It is cheap to replace, they have a DIY kit
- meragrin_ 3y ago
  Is it cheaper and easier to replace than to put it in a case? I doubt it.

tootie 3y ago

I'll go a step further and say that pretty much every phone for the last 5-10 years looks indistinguishable to me. And most people just buy cases.