4 ms·

These presentations look like something straight out of some dystopian corporate hellscape fiction.

bombcar 3y ago
I was expecting it to end with "all these presentations were rendered live on the A17 pro, on this iPhone". None of it really seems "real".
tenpies 3y ago
I could feel my social credit score rising with each nod in agreement, as the UN SDG AAA+ rated company, with WEF endorsement, told me how my consumerist lifestyle will not affect the global boiling.
baq 3y ago
These were peaceful. The Vision Pro announcement earlier this year was basically a black mirror episode.
- rvnx 3y ago
  The dad that was watching videos (or something like that) in his Vision Pro instead of spending time at his kids birthday.
  - scop 3y ago
    That and the lonesome father looking at photos of his (dead?) family in a dark apartment really left a bad impression from me on the headset that I can't shake. I will never "unsee" that. Sure, use it for work...but at home, no way. Baffled that Apple thought would jive well considering how much attention they put into those presos and makes me wonder how much of the headset marketing team is single & childless.
  - astrange 3y ago
    That's accurate dad behavior. Having cellphone cameras was a temporary decrease compared to holding a camcorder or viewfinder camera.
- sureglymop 3y ago
  The "mother nature" sketch was... interesting. And throughout the presentation I thought well it seems this new generation iPhone doesn't bring anything new, it seems like a finished product. So not creating a new one every year would probably be better for the environment than whatever efforts and greenwashing they do engage in.
bitcurious 3y ago
It's a bit bizarre, the presentation felt claustrophobic in a way I can't explain, and haven't experienced with their prior work.
- bombcar 3y ago
  The excessive use of what felt like drone cameras, or steady cam, and continual camera movement played a part. It almost feels like they were trying to pretend you were watching it in AppleVision™.
  - itronitron 3y ago
    Thank you for the summary. I wasn't planning on watching it and certainly won't now.
mewse-hn 3y ago
Yeah they're so type-A and "we are the best at this" that they end up being overproduced hostage videos with the presenters standing wide-legged and bug-eyed reciting very human words at the camera. The pandemic is over, bring back the theatre stage with a live audience.
Waterluvian 3y ago
You might love the Devolver Digital E3 Press Conferences. They've done a masterful job dismantling the E3 presentation format, but I find it's generally true for all these kinds of longform corporate product ads. The first one is here from 2017: https://www.youtube.com/watch?v=JKgEsuEBhqI https://www.youtube.com/watch?v=JKgEsuEBhqI
mcast 3y ago
I wish Apple would return to pre-COVID live keynotes. But that would mean demos would fail, wifi networks would be crowded, audible boos and gasps from price announcements. Yeah, Apple isn't going back anytime soon.
2OEH8eoCRo0 3y ago
Hey, It's me. Did I wake you from your depression nap?

I was expecting it to end with "all these presentations were rendered live on the A17 pro, on this iPhone". None of it really seems "real".

tenpies 3y ago

I could feel my social credit score rising with each nod in agreement, as the UN SDG AAA+ rated company, with WEF endorsement, told me how my consumerist lifestyle will not affect the global boiling.

baq 3y ago

These were peaceful. The Vision Pro announcement earlier this year was basically a black mirror episode.

rvnx 3y ago
The dad that was watching videos (or something like that) in his Vision Pro instead of spending time at his kids birthday.
- scop 3y ago
  That and the lonesome father looking at photos of his (dead?) family in a dark apartment really left a bad impression from me on the headset that I can't shake. I will never "unsee" that. Sure, use it for work...but at home, no way. Baffled that Apple thought would jive well considering how much attention they put into those presos and makes me wonder how much of the headset marketing team is single & childless.
- astrange 3y ago
  That's accurate dad behavior. Having cellphone cameras was a temporary decrease compared to holding a camcorder or viewfinder camera.
sureglymop 3y ago
The "mother nature" sketch was... interesting. And throughout the presentation I thought well it seems this new generation iPhone doesn't bring anything new, it seems like a finished product. So not creating a new one every year would probably be better for the environment than whatever efforts and greenwashing they do engage in.

bitcurious 3y ago

It's a bit bizarre, the presentation felt claustrophobic in a way I can't explain, and haven't experienced with their prior work.

bombcar 3y ago
The excessive use of what felt like drone cameras, or steady cam, and continual camera movement played a part. It almost feels like they were trying to pretend you were watching it in AppleVision™.
- itronitron 3y ago
  Thank you for the summary. I wasn't planning on watching it and certainly won't now.

mewse-hn 3y ago

Yeah they're so type-A and "we are the best at this" that they end up being overproduced hostage videos with the presenters standing wide-legged and bug-eyed reciting very human words at the camera. The pandemic is over, bring back the theatre stage with a live audience.

Waterluvian 3y ago

You might love the Devolver Digital E3 Press Conferences. They've done a masterful job dismantling the E3 presentation format, but I find it's generally true for all these kinds of longform corporate product ads. The first one is here from 2017: https://www.youtube.com/watch?v=JKgEsuEBhqI https://www.youtube.com/watch?v=JKgEsuEBhqI

mcast 3y ago

I wish Apple would return to pre-COVID live keynotes. But that would mean demos would fail, wifi networks would be crowded, audible boos and gasps from price announcements. Yeah, Apple isn't going back anytime soon.

2OEH8eoCRo0 3y ago

Hey, It's me. Did I wake you from your depression nap?