> Google's ENTIRE JOB is to surface the CORRECT content for a query Google's job is to serve ads profitably. It's something like 90% of their profit (80% of re

> Google's ENTIRE JOB is to surface the CORRECT content for a query Google's job is to serve ads profitably. It's something like 90% of their profit (80% of revenue). To some extent they even have an incentive to show poorer results first because it makes you stay on the page longer and look at more sites (more ad impressions).