I think the biggest moral of the story - don't build a product without considering the switching/adoption cost. Higher the switching/adoption cost, lower the pr

I think the biggest moral of the story - don't build a product without considering the switching/adoption cost. Higher the switching/adoption cost, lower the product/market fit. I have heard this story again and again from so many startups who have built products which provide incremental benefits (1.3x cheaper or 1.5x faster) and not getting enough traction.