He was the person that turned EA into a microtransaction and arguably live-service game pioneer. For the worse. "If you are six hours into playing Battlefield,

He was the person that turned EA into a microtransaction and arguably live-service game pioneer. For the worse. "If you are six hours into playing Battlefield, you run out of ammo on your clip, and we ask you for a dollar to reload, you're really not very price sensitive at that time".[1] [1]: https://www.youtube.com/watch?v=ZR6-u8OIJTE https://www.youtube.com/watch?v=ZR6-u8OIJTE