Some people do want to spend time on that! It depends whether you see fast feedback as a competitive advantage. I once worked on a system where we had excellen

Some people do want to spend time on that! It depends whether you see fast feedback as a competitive advantage. I once worked on a system where we had excellent test coverage and all our unit tests ran in under a minute. We worked hard to keep it that way, because it was a huge boon to productivity, especially when improving design issues. It also enabled frequent commits and merges, which made collaboration easier. It was a great experience. But yes, from the business perspective, the leading edge is a pretty small audience. (Circa 15%, per Moore.) And the bottom half of the audience by competence, which Moore called the Late Majority and the Laggards, can be well more than half your revenue in a SaaS context because they will create problems for themselves (like slow/buggy builds) that mean higher per-user revenue. And they may also have special feature needs where they'll pay more rather than clean up their messes. In that context, doing the right thing for your business can be very different than doing the right thing for users. Sort of like a physical therapist who makes most of their money from renting crutches and in-home meal delivery, and so doesn't push people to actually get better.