In the UK, I've seen a fair amount to TikTok shop fads pass on my For You Page already, mostly seem to be things like cleaning products or some clothing stuff.

In the UK, I've seen a fair amount to TikTok shop fads pass on my For You Page already, mostly seem to be things like cleaning products or some clothing stuff. I could see the model being moderately effective as an advertising method, they tend to look more "organic" than professional adverts, which might make people think they're more authentic.