As Google is an ad company, anyone believing that they want to make ad-blocking better is.. not looking at the economics. What makes sense if this is what they'

As Google is an ad company, anyone believing that they want to make ad-blocking better is.. not looking at the economics. What makes sense if this is what they're pushing forward with is that Google sold ads would be exempted while other ads would be ground out. My guess is there's a mix of reasons and none of them are for the benefit of the users.