This is an unauthorized derivative work. He is not entitled to make any money for it without Apple's consent under current copyright law. It's the same as you,

This is an unauthorized derivative work. He is not entitled to make any money for it without Apple's consent under current copyright law. It's the same as you, being not-Disney, making a sequel to a Disney movie and putting it in theaters. Then he turns around and tries to indicate that it's wrong for others to profit from derivative works based on his efforts. Either copyright law is just and valid, or it isn't. Either what his competitors are doing with his work is wrong and bad (as he seems to think it is), and his modification of Apple copyrighted material is also wrong and bad, or what he's doing is okay, which also makes what his competitors are doing okay.