I should've explained what I saw as the "amateur" PR move: Collecting the data and saying it wasn't a real problem. (Or perhaps ignoring it, but arguably they'v

I should've explained what I saw as the "amateur" PR move: Collecting the data and saying it wasn't a real problem. (Or perhaps ignoring it, but arguably they've been doing that.) That solution takes time, resources and doesn't necessarily alleviate fears. Instead, they added to the story in a way that did alleviate fears, all while not wasting any resources. But I agree with your assessment: It's a good move whether or not my take on it is correct.