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TikTok Shop
- toddmorey 3y agoNot surprised to see them do commerce, but the scale of this is surprising. It’s an ambitious entry: Includes pick & pack fulfillment, even.
- boringg 3y agoAre they going to be able to pull it off? Many companies have tried over the years and eventually threw in the towel.
- Footprint7692 3y agoThey already launched this in some SEA countries and people seem to be ordering a lot on tiktok already.
- boringg 3y agoI'm always curious on new takes - I wonder who they have partnered with on all the back end integrations.
- robtaylor 3y agoA 22.5meg .png image on that page. How?
- mrighele 3y agoA 11208 × 7072 picture ! There another one of similar size (but of "only" 10+ MB)
- KronisLV 3y ago> A 22.5meg .png image on that page. How? The page in total is like 36 MB: https://gtmetrix.com/reports/newsroom.tiktok.com/ZezM7two/ https://gtmetrix.com/reports/newsroom.tiktok.com/ZezM7two/ I don't think I've ever seen a page that large, outside of streaming videos and such. What an interesting time, especially because this could have been avoided by downscaling two images to fit the actual plausible display sizes.
- qingcharles 3y agoI was on a site owned by Lyft the other day and I couldn't understand why the page was taking so long to load, I thought my connection was fried. Then I looked at the size of the images. All the images are 20MB+ each, even the thumbnails: https://web.archive.org/web/20230602185543/https://divvybikes.com/how-it-works https://web.archive.org/web/20230602185543/https://divvybike...
- piva00 3y agoIs TikTok trying to become Musk's vision for X? Social media, music, shopping, I sense a finance branch is soon to follow...
- herculity275 3y agoBoth are inspired by WeChat.
- PurpleRamen 3y agoNo, TikTok is just bringing the features from Chinese platforms to the west. And so does Elon too.
- bilekas 3y agoIsn't the parent company of TikTok Chinese ? If so, wouldn't it make the business model the natural progression ?
- daniel_iversen 3y agoYes, ByteDance https://en.wikipedia.org/wiki/ByteDance https://en.wikipedia.org/wiki/ByteDance
- PurpleRamen 3y agoYes, TikTok was created by the Chinese company Bytedance, by merging their own app with another Chinese app which was popular in the USA. But I'm not sure whether it could be called natural progression just because of its origin. It's a natural direction of progress for all social media-services. I mean home shopping-TV and sellout-parties with your friends and neighbors are quite common in USA too. And this is just a version of this for the digital space, in which Chinese apps have more experience and success at the moment.
- WhereIsTheTruth 3y agoHow come people are coming up to this erroneous conclusion? Twitter has no chance, it's too politized, it doesn't attract the youth Is it because the press likes to demonize TikTok so people never heard of WeChat? Musk literally said he wants to copy WeChat https://streamable.com/m7c2hh https://streamable.com/m7c2hh
- menshiki 3y agoThey assumed that if it works in China, it will work in the US as well.
- bilekas 3y agoI don't know if anyone needs to assume selling things would work in the US market to be fair..
- _co 3y agoIts super big in SEA region already.
- notyourwork 3y agoWhat is the SEA region? Edit: thank you to those replies.
- deleted 3y ago[deleted]
- galleywest200 3y agoSouth East Asia.
- phillsav 3y agoSouth East Asia.
- blamazon 3y agoFor comparison, Amazon has been doing in-video shopping for some time, [1] although the result feels to me more like a panoply of cable television home shopping networks, than organic social discovery platform. [1]: http://amazon.com/live http://amazon.com/live
- begrid 3y agoAnd Aliexpress mobile app has something simmilar too; tiktok-like videos that you scroll through and they promote their products
- fassssst 3y agoLate stage capitalism via China. Didn’t see that one coming.
- matt3210 3y agoHonestly, every time I get on TikTok, it degenerates into thirst traps and OF adverts. I explicitly block these creators and never click like in any of these themes, but the algorithm thinks I want to see that stuff no matter how much I try to tell it that I don’t.
- ipnon 3y agoThere is a saying in TikTok, “you are responsible for your own timeline.”
- fennecfired 3y agoProve it? I do not give the benefit of doubt to large corporations, especially those backed by governments. I save that for individuals.
- ipnon 3y agoThis is impossible without working at TikTok, and being intimately aware of their algorithm, neither of which I am. But I would lend credence to this saying because it seems to be so obvious to the users of the platform. They learn quite a lot about how it works through observation alone.
- fennecfired 3y agoAgreed, without working there, you're just speculating. Given the possiblity for abuse, and the value from abusing it, I assume the worst: they are abusing it and probably worse than either of us can imagine.
- distant_hat 3y agoThe enshittification of tiktok is almost complete. The famed recommendation algorithm that would figure out and show you want is there but it doesn't generate money. At this point, it is the exploitation phase of the users.
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- weird-eye-issue 3y agoAlready huge in Thailand (at least going by my gf's purchasing habits). Didn't realize it wasn't already a thing in the US
- anonymous344 3y agowhat are ppl buying feom there? is it 100% useless junk and clothes with 99% margin?
- phillsav 3y agoThere’s a lot of health and beauty supplements.
- weird-eye-issue 3y agoEverything. It is basically treated like Amazon. Why search "dog beds" on a shopping platform when you can search it on TikTok and see videos from people with real dogs on the beds. But also yes probably mostly clothes
- rasz 3y ago>with real dogs Its tiktok, what makes you so sure those arent vloggers on all fours with a filter?
- weird-eye-issue 3y agoWhat makes you think I'm not into that?
- qingcharles 3y agoLot of replica designer merch from Asia is what I've been seeing the last few months. There are some great genuine products on there from smaller sellers though.
- qingcharles 3y agoIt's actually been live in the USA for months as far as I'm aware. They've been spending god knows how many millions giving out free coupons and discount coupons. I see hundreds of people making huge bank at the moment off this. I was even making content for it last night.
- matlin 3y agoThat's pretty insane that TikTok will also do fulfillment! That has to be a major differentiating feature from all of the other social media companies right? I would be very surprised if Meta or Google did anything close to that when it comes to shopping. Not hard to imagine a new generation of shops that are exclusively on TikTok and don't even use Shopify or some other e-commerce stack.
- cfjgvjh 3y agoChina in general seems to really like the concept of superapps, so it coming out into the physical domain seems like the next logical step.
- galleywest200 3y agoInteresting take on why super-apps continuously fail in the west: https://www.youtube.com/watch?v=8G6RDzPadLQ https://www.youtube.com/watch?v=8G6RDzPadLQ
- qingcharles 3y agoAsians are already using TikTok Shop like crazy to sell reps (replica merch). I get dozens of live feeds which are clearly being made by the factories themselves to sell their knock-off Guccis etc.
- SeanAnderson 3y agoI'm curious how the logistics around shipping will play out for them. IIRC, Amazon shipping was bottlenecked by UPS/USPS/FedEx. So, Amazon got more ambitious, developed a delivery fleet themselves, and started handling the last mile themselves. Is this what TikTok is planning to do, too? If not, what are their other options? If so, I don't feel that TikTok having a successful shopping experience outside of the US is indicative of success within. They can probably handle a lot of the shopping experience, but it seems insane to me that they could just casually pop-up and handle the last mile overnight.
- lucasyvas 3y agoThis is genius, but distresses me. I can see this being a huge success for TikTok. I don't have an account and never will, but there's almost a guaranteed slam dunk for them here.
- natoliniak 3y agosame. it feels like QVC for generation z
- raesene9 3y agoIn the UK, I've seen a fair amount to TikTok shop fads pass on my For You Page already, mostly seem to be things like cleaning products or some clothing stuff. I could see the model being moderately effective as an advertising method, they tend to look more "organic" than professional adverts, which might make people think they're more authentic.