Remote ranks number 1 for me. Being flexible with working hours and PTO is another. Most other benefits can be solved with your base salary figure. For example

Remote ranks number 1 for me. Being flexible with working hours and PTO is another. Most other benefits can be solved with your base salary figure. For example, if you don't offer health insurance but you pay +$15,000 more than a competitor then it doesn't matter. You could make a case this is preferred because now the employee has a choice on what to do with that money. I've seen a number of interesting things over the years like every Friday off for 3-4 months during the summer or $250 towards holiday meals near the end of the year. Gestures like this go a long ways and could be an indicator that the company understands employee happiness.