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It's not so much clever PR as it is common sense. If there's a potential problem on the horizon, nip it in the bud. Facebook isn't really in the PR game - ther
by helipad 15y ago
It's not so much clever PR as it is common sense. If there's a potential problem on the horizon, nip it in the bud.
Facebook isn't really in the PR game - there have been enough catastrophes for that theory to be blitzed. This was simply something they could release a statement about and not have to worry about doing anything.
- rriepe 15y agoMost clever PR looks a whole lot like common sense. "If there's a potential problem on the horizon, nip it in the bud," about perfectly sums up crisis comms, a large part of PR. They're absolutely in the PR game. Any high-profile company is. I think they're getting better at it, due in part to those catastrophes. I should note that PR isn't a bad thing, even though it gets a lot of heat in tech circles. When done right, PR acts as the conscience of an organization.
- loceng 15y agoIf you want a comparison of how Facebook cares (or doesn't) overall, look at how they changed people's privacy settings multiple times without notification, and continue to make changes without users permission, etc..