You have not been following Groupon closely enough for this sort of analysis. Consider the biggest change Groupon has made in the past 5 months was the impleme

You have not been following Groupon closely enough for this sort of analysis. Consider the biggest change Groupon has made in the past 5 months was the implementation of Groupon Scheduler. Scheduler is a free booking service to help merchants of the world organize appointments. It's free except for a link to Groupon-- the price of using the scheduler is awareness of the fact that you could run a Deal or Now! deal with a few clicks and a phone call. Considering that Groupon spent so much of their engineering talent on Scheduler, it's easy to see how a company with universal small business appeal like Fee Fighters in it's current form (give or take a few reminder links) becomes super desirable to Groupon.