It's an unnecessary distraction. I'm not a fan of the overly saccharine approach to interacting w/ customer/clients but I don't think it's necessary to swear.

It's an unnecessary distraction. I'm not a fan of the overly saccharine approach to interacting w/ customer/clients but I don't think it's necessary to swear. I agree with your branding comment. I also think swearing is a cheap ploy to make someone look "authentic" or "edgy".