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"Shit’s gotten real with 42Floors." How do you start a blog post on your company's site with this sentence? Are you going out of your way to look unprofession

by TDL 15y ago

"Shit’s gotten real with 42Floors." How do you start a blog post on your company's site with this sentence? Are you going out of your way to look unprofessional?

mathgladiator 15y ago
That depends on their brand, and who their customers are. I, for one, find it refreshing.
- TDL 15y ago
  It's an unnecessary distraction. I'm not a fan of the overly saccharine approach to interacting w/ customer/clients but I don't think it's necessary to swear. I agree with your branding comment. I also think swearing is a cheap ploy to make someone look "authentic" or "edgy".
jamiequint 15y ago
Are you going out of your way to look sanctimonious?
- TDL 15y ago
  No I'm not. I do not believe this is the best way to interact with customers. Down vote away if you think I am being sanctimonious.
jaf12duke 15y ago
I appreciate your point. It's a good data point for me and I'll take it to heart. I don't write press releases or hire PR consultants. I don't try to create a voice in my writing. I write exactly as I speak. This style is the same I used on humbledMBA.com for the past two years. I view my audience as entrepreneurs (both on humbledMBA and for 42Floors). There will certainly be some that don't like my style, but I've chosen to error on side of being myself. It may turn some off, but not being myself would get us nowhere. With that said, if what I say inappropriately offends you or anyone else, I would take that quite seriously and use it as reason to reevaluate how I interact with people.
jblow 15y ago
I am looking to move my company's office and wanted a good way to search for places, so I went to 42Floors's site this morning. I found a couple of reasonable offices on the map, clicked on one, filled out their few things the site wanted, and then the page said "a representative will contact you shortly" and I had no further way to take any more actions to actually find or view any offices. Now it's 4:15pm on a Friday and they still haven't gotten to me, but I can just go to Craigslist or wherever and email people straight away and go look at offices with very little delay. In short, I can't tell what value the site is supposed to offer (it certainly doesn't seem to be helping me find an office). So I think they have bigger problems than the way they open their blog postings. I would say that shit isn't real enough yet...
- jaf12duke 15y ago
  Wow. That type of delay should absolutely never have happened. I personally apologize. Can you ping me directly (jason at 42floors) and I'll both take care of it and look into why it happened immediately. We do have a process where we check with the listing agent to make sure tours are still being taken (sometimes the market moves so fast that they list spaces that are available, when in fact a lease may be near closing). However, you still should have heard from us immediately.

by TDL 15y ago

"Shit’s gotten real with 42Floors." How do you start a blog post on your company's site with this sentence? Are you going out of your way to look unprofessional?

mathgladiator 15y ago

That depends on their brand, and who their customers are. I, for one, find it refreshing.

TDL 15y ago
It's an unnecessary distraction. I'm not a fan of the overly saccharine approach to interacting w/ customer/clients but I don't think it's necessary to swear. I agree with your branding comment. I also think swearing is a cheap ploy to make someone look "authentic" or "edgy".

jamiequint 15y ago

Are you going out of your way to look sanctimonious?

TDL 15y ago
No I'm not. I do not believe this is the best way to interact with customers. Down vote away if you think I am being sanctimonious.

jaf12duke 15y ago

I appreciate your point. It's a good data point for me and I'll take it to heart. I don't write press releases or hire PR consultants. I don't try to create a voice in my writing. I write exactly as I speak. This style is the same I used on humbledMBA.com for the past two years. I view my audience as entrepreneurs (both on humbledMBA and for 42Floors). There will certainly be some that don't like my style, but I've chosen to error on side of being myself. It may turn some off, but not being myself would get us nowhere. With that said, if what I say inappropriately offends you or anyone else, I would take that quite seriously and use it as reason to reevaluate how I interact with people.

jblow 15y ago

I am looking to move my company's office and wanted a good way to search for places, so I went to 42Floors's site this morning. I found a couple of reasonable offices on the map, clicked on one, filled out their few things the site wanted, and then the page said "a representative will contact you shortly" and I had no further way to take any more actions to actually find or view any offices. Now it's 4:15pm on a Friday and they still haven't gotten to me, but I can just go to Craigslist or wherever and email people straight away and go look at offices with very little delay. In short, I can't tell what value the site is supposed to offer (it certainly doesn't seem to be helping me find an office). So I think they have bigger problems than the way they open their blog postings. I would say that shit isn't real enough yet...

jaf12duke 15y ago
Wow. That type of delay should absolutely never have happened. I personally apologize. Can you ping me directly (jason at 42floors) and I'll both take care of it and look into why it happened immediately. We do have a process where we check with the listing agent to make sure tours are still being taken (sometimes the market moves so fast that they list spaces that are available, when in fact a lease may be near closing). However, you still should have heard from us immediately.