In my mind, this acqusition is about making good on the IPO. A lot of people, including me, are skeptical about how Groupon can differentiate itself from the co

In my mind, this acqusition is about making good on the IPO. A lot of people, including me, are skeptical about how Groupon can differentiate itself from the competition. It looks like Groupon is trying to address that with this acquisition... it's trying to position itself as the easiest deal service to work with--an interesting strategy, considering that many businesses don't come back to Groupon after the first deal.