This comment isn’t related to what the article is talking about at all. They aren’t referring to data you’re “purchasing”, but data you’re generating. You can

This comment isn’t related to what the article is talking about at all. They aren’t referring to data you’re “purchasing”, but data you’re generating. You can still purchase physical media and do what you want with it, within reason. The cheaper option is to stream it, but you lose owning it forever as a compromise. This seems like an option most people enjoy having, due to the popularity of Netflix and Spotify.