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Groupon has a relationship with a massive number of merchants so being able to offer additional merchant services such as finding a better merchant account or r
by ktsmith 15y ago
Groupon has a relationship with a massive number of merchants so being able to offer additional merchant services such as finding a better merchant account or reducing processing fees could be a good fit.
- jusben1369 15y agoYes I think ktsmith has hit the nail on the head on synergies.
- fruchtose 15y agoIn my mind, this acqusition is about making good on the IPO. A lot of people, including me, are skeptical about how Groupon can differentiate itself from the competition. It looks like Groupon is trying to address that with this acquisition... it's trying to position itself as the easiest deal service to work with--an interesting strategy, considering that many businesses don't come back to Groupon after the first deal.
- praxeologist 15y agoOff topic I guess but what is typical for repeat customer %? I realize it could vary considerably by what we're talking about, but it is something I have been wondering.