> But advocates of strong competition law also have a problem. Very often, the authorities are all bark, and no bite – and the European Union is one of the wors

> But advocates of strong competition law also have a problem. Very often, the authorities are all bark, and no bite – and the European Union is one of the worst offenders in this regard. In other words: legislation has failed, it's time for more legislation. My observation is that most people don't care about their data being used by Big Tech. Not as much as they care about short term convenience, momentary distraction, long-term addiction, or the catastrophic possibility that they may miss out on something popular. The way to "take on" Big Tech would be for people to change their real preferences for what Big Tech offers. In practice, this would mean not using Google, Meta, Twitter, Instagram, TikTok, Amazon, and so on. That's it, that's the option. Failing that (which is the contingency we should expect) nothing, including legislation or regulation, will have the effect you want it to have. We keep getting what we ask for and then wringing our hands over it.