On everything related to data privacy and Big Tech, I must admit I'm mentally blocked on one point. How do most people think of this? I'm not sure most American

On everything related to data privacy and Big Tech, I must admit I'm mentally blocked on one point. How do most people think of this? I'm not sure most Americans, for example, know or care about this topic. There are broadly related topics they care about though, like not getting hit by fraud. Is there a simple argument that most people would understand and agree with? I would think that's a better place to start for making a change. The other argument is, if it's too complex for most people, then a gov agency could regulate it (like most people want to enjoy water without worrying about the source), but that's a giant can of worms for other reasons. I'm not trying to start a discussion on that topic.