One has to decide what business they are in. I recall reading that long ago when I picked up some MBA books. Examples: https://www.forbes.com/sites/forbesbusi

One has to decide what business they are in. I recall reading that long ago when I picked up some MBA books. Examples: https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/09/the-top-question-for-business-leaders-what-business-are-we-in/?sh=47d8a98313e0 https://www.forbes.com/sites/forbesbusinesscouncil/2020/09/0... Mentions Theodore Levitt, In a more condensed form than HBR. https://hbr.org/2006/10/what-business-are-you-in-classic-advice-from-theodore-levitt https://hbr.org/2006/10/what-business-are-you-in-classic-adv... Product or advertising? Small outfits can't serve two masters well. One is tough enough.