> determining the price of demographic data The value of the data is determined by =1= the bid/auction system, the owner of which controls the starting price

> determining the price of demographic data The value of the data is determined by =1= the bid/auction system, the owner of which controls the starting price and the access =2= the bidders, who pay to gain access to something that they believe has value or can generate value =3= the high-probability predictability of the behaviour of the surveilled demographic =4= for any data that does not meet the threshold for 3) , the ability of the owner to mine and refine it for a future 3)