For some types of business Intercom pricing is hilariously high. It's great if you're selling a high priced SaaS product to a small number of business users. If

For some types of business Intercom pricing is hilariously high. It's great if you're selling a high priced SaaS product to a small number of business users. If you're in B2C though it often makes no financial sense because of this per "active" user pricing. It's not uncommon for a B2B active user to be worth $1k/mo, and a B2C active user to be worth $1 a month. There are great businesses in both of those, but only the former could even consider using Intercom.