Sorry I typed this on my commute so I didnt flush it out. What I believe (and didnt say) is that data ownership and privacy controls are important issues to ind

Sorry I typed this on my commute so I didnt flush it out. What I believe (and didnt say) is that data ownership and privacy controls are important issues to individuals, but are not meaningful drivers of ongoing performance and market control of big tech. I don't believe their power lies in their access to my data, it lies in their control over the infrastructure I used to earn my living, engage with the world, etc. Thus, to mitigate their control (assuming you want to), I believe we need to look to solutions that garner competition. MSFT collects rent on the corporate enterprise via Azure, they own corporate documentation via Office, they own the corporate code repository via Github, and they own the corporate identity via LinkedIn.