4 ms·

Expect everything you send to go straight to spam unless you do a bunch of work with deliverability, which he didn’t really touch on. https://www.mail-tester.co

Expect everything you send to go straight to spam unless you do a bunch of work with deliverability, which he didn’t really touch on. https://www.mail-tester.com/ https://www.mail-tester.com/ (no affiliation) is a good place to start.

richardlblair 3y ago
You can also use something like postmark for this, which has an unsubscribe feature built in.
danpalmer 3y ago
Absolutely this. At a previous company we got into a bad place with deliverability and ended up doing a load of work to repair it, several months of engineering time, moving domains, warming IPs, splitting types of email, building out better tracking, and ultimately, just paying the "deliver my email" racket fee to Microsoft.
bl4kers 3y ago
It said they sent emails previous to this project so presumably that's already been accounted for
stickfigure 3y ago
Author here. We're using the same mailgun setup that we already use to email our customers, so we're just kind of accepting that it's "good enough". However, thanks for that link! I sent our newsletter through it and got a 5.9. -3 of that was an easy fix (no mx record for mail.orbitkit.com). I think we can get it to "super good enough" without too much trouble.
- stickfigure 3y ago
  Fixing the MX record and adding alt attributes to the images brought the score to 9.9/10. According to mail-tester, if I want the last 0.1, I need to add a text/plain alternative. I suppose if we really cared we could automatically render the html to plain text, but it seems good enough at this point. At any rate, big thanks for the link - I'll add this to the blog entry.
  - mceachen 3y ago
    NP! FWIW, I sucked it up and added a text version to my PhotoStructure emails. I didn’t want to give GOOG an single excuse to not deliver my email. (Also: I suspect you need to escape your <img> tag in “ensuring that every has an alt tags”)
    - stickfigure 3y ago
      Fixed - once again, thanks!
cyclotron3k 3y ago
My reaction too. > We aren't tracking open rates. [...] It's not hard. Dude doesn't know about Apple MPP yet

richardlblair 3y ago

You can also use something like postmark for this, which has an unsubscribe feature built in.

danpalmer 3y ago

Absolutely this. At a previous company we got into a bad place with deliverability and ended up doing a load of work to repair it, several months of engineering time, moving domains, warming IPs, splitting types of email, building out better tracking, and ultimately, just paying the "deliver my email" racket fee to Microsoft.

bl4kers 3y ago

It said they sent emails previous to this project so presumably that's already been accounted for

stickfigure 3y ago

Author here. We're using the same mailgun setup that we already use to email our customers, so we're just kind of accepting that it's "good enough". However, thanks for that link! I sent our newsletter through it and got a 5.9. -3 of that was an easy fix (no mx record for mail.orbitkit.com). I think we can get it to "super good enough" without too much trouble.

stickfigure 3y ago
Fixing the MX record and adding alt attributes to the images brought the score to 9.9/10. According to mail-tester, if I want the last 0.1, I need to add a text/plain alternative. I suppose if we really cared we could automatically render the html to plain text, but it seems good enough at this point. At any rate, big thanks for the link - I'll add this to the blog entry.
- mceachen 3y ago
  NP! FWIW, I sucked it up and added a text version to my PhotoStructure emails. I didn’t want to give GOOG an single excuse to not deliver my email. (Also: I suspect you need to escape your <img> tag in “ensuring that every has an alt tags”)
  - stickfigure 3y ago
    Fixed - once again, thanks!

cyclotron3k 3y ago

My reaction too. > We aren't tracking open rates. [...] It's not hard. Dude doesn't know about Apple MPP yet