The strangest thing is that despite all the years of UX research, many websites today are covered in pop-ups all over the content, often containing flashing vid

The strangest thing is that despite all the years of UX research, many websites today are covered in pop-ups all over the content, often containing flashing video, which has not been requested by the user. Then there is is the massive "cookie acceptance" buttons on every page. All on major, mainstream sites. The web is really becoming unusable due to UX problems.