It won't, nor would the inverse happen, i.e. data ownership won't "take on the tech companies". That's what the TFA argues, that data ownership is the ONLY way

It won't, nor would the inverse happen, i.e. data ownership won't "take on the tech companies". That's what the TFA argues, that data ownership is the ONLY way to reduce the power of the tech companies. And what I am saying is that a) it's not the only way, in fact there are much better/easier/proven ways, b) that just creating this false dichotomy distracts from the need for regulation and at best delays regulation or at worst it actually benefits the tech monopolies (because large companies can work under/with privacy regulations better than startups). Not arguing against privacy, at all. But saying that privacy, which is a hard problem to figure out at scale, is the only way to regulate the FAANGS, just distracts and delays. We can walk and chew gum at the same time.