I agree that NVidia are looking at a brick wall. But if people are willing to pay $1-2K for a gaming rig (and given that games are $100-200 plus a monthly subs

I agree that NVidia are looking at a brick wall. But if people are willing to pay $1-2K for a gaming rig (and given that games are $100-200 plus a monthly subscription they probably will) then the proportion of that cost which is GPU will increase for a few years. The question is whether in the 'post-PC era' it would be worth the games companies putting out games which will play on a $500 home PC with an embedded intel GPU - even if that GPU is as good as todays GT295. Between high end gamers, family console gamers and casual mobile gamers is there any profit in good-enough?