> "We need to revolutionize how we think about our data and what value it holds" (last sentence) The last line of the article for me is different: “We need to

> "We need to revolutionize how we think about our data and what value it holds" (last sentence) The last line of the article for me is different: “We need to revolutionise how we think about our own data and what value it truly holds.” (Emphasis mine) Which in context: > Lastly, it’s good to remember nothing truly comes for free. Software costs money to develop. If you’re not paying towards that, then it’s likely you – or your data – are the product. We need to revolutionise how we think about our own data and what value it truly holds. Is a very clear pro-privacy statement to me. This is our data and is owned by us and we should revolutionize how we think about that.