Is it really that hard to innovate to differentiate yourself and steer the browsing experience somewhere else, away from this mess? Maybe the employee selection

Is it really that hard to innovate to differentiate yourself and steer the browsing experience somewhere else, away from this mess? Maybe the employee selection program is completely flawed at big companies like these or these people are purposefully suppressed. Because today's browsers, with their antiquated ui and the non existing user experience is really disturbing.