I've defended a lot of Microsoft's behavior, but I certainly can't defend their branding strategies. Prefixing product names with the company name ensures trade

I've defended a lot of Microsoft's behavior, but I certainly can't defend their branding strategies. Prefixing product names with the company name ensures trademark uniqueness and reduces customer confusion. However, Microsoft seems to insist on hierarchical branding namespaces which preserves the trademark uniqueness, but increases confusion. Is it Microsoft Office Word? Or is it Microsoft Word? Instead of Microsoft Calendar, it is Microsoft Windows LIVE Calendar, which is different than Microsoft Windows Calendar and Microsoft Office Outlook Calendar... If only Microsoft could consolidate efforts and stop creating various self-competing products.