This stems from modern companies’ obsession with measurable impact. If it can’t be measured it might as well not exist. Unfortunately UX has to become very very

This stems from modern companies’ obsession with measurable impact. If it can’t be measured it might as well not exist. Unfortunately UX has to become very very bad before the effect is measurable (losing users) and by then it is much too late, especially when the company has near monopoly power. I hope they figure out that they need to make feedback easier to gather so that they can get back to making good products.