Very much a thing in some places. Discovery (SA) gives you rewards points for activities, among them step counts: https://www.discovery.co.za/vitality/active-r

Very much a thing in some places. Discovery (SA) gives you rewards points for activities, among them step counts: https://www.discovery.co.za/vitality/active-rewards-goals https://www.discovery.co.za/vitality/active-rewards-goals