I really like Blank's idea of a profound belief -- a vision of the future tempered with constant checks against evidence. With that picture, the word "bet" in t

I really like Blank's idea of a profound belief -- a vision of the future tempered with constant checks against evidence. With that picture, the word "bet" in the business context makes a lot more sense to me. Companies operate in the present, but they spend for tomorrow, laying track for where the company will be in the future.