Is there any allegation here that personalized ad opt-out isn't being honored here? If you haven't opted out of ads, I would expect your activity to be used to

Is there any allegation here that personalized ad opt-out isn't being honored here? If you haven't opted out of ads, I would expect your activity to be used to personalize ads. (I'm not saying that this is good - I hate ads and ad personalization - just that this story kind of describes the expected state of things)