> Michael Porter's "strategy is about the things you choose not to do" Steve Jobs went on at some length about this as well. I recall reading that he said to

> Michael Porter's "strategy is about the things you choose not to do" Steve Jobs went on at some length about this as well. I recall reading that he said to the CEO of Nike something like "You make a lot of good products, and a lot of crap. Get rid of the crap."