- never promise something that has not already been built. - never put a timeline on something that has not already been built (#) - sell what you already hav

- never promise something that has not already been built. - never put a timeline on something that has not already been built (#) - sell what you already have Software is incredible. you can sell one copy and instantly have another ready to sell. It's the best business in the world - don't make your life more complicated (#) Oh ok. but give timelines with "cones of confidence" and ensure everyone else upstream and downstream does the same and can adjust their cones. It's kind of like how projects are managed today (hit this date or we panic) but with less wild swings - I am pretty sure there is some feedback-control logic thing there. Percentage confidence of delivering depenandcies enables the people expecting multiple dependencies to manage their panic levels and their resource allocation (ie project mama gets need to be in every detail or just don't have project managers and have systemic feedback loops)