> the people that are buying a product, are the advertisers, not the end users. Antitrust enforcement made the major mistake of only considering welfare of the

> the people that are buying a product, are the advertisers, not the end users. Antitrust enforcement made the major mistake of only considering welfare of the end user. Google and Facebook substantially decreased the price of advertising and greatly improved its effectiveness. Antitrust law seems to be moving towards a more competition-focused approach, at least in Europe, so maybe the legal system will push them towards higher prices and more competitors.