> sports leagues are going to start direct-streaming the games themselves and capture advertiser and viewer revenue directly The NFL has been doing this since

> sports leagues are going to start direct-streaming the games themselves and capture advertiser and viewer revenue directly The NFL has been doing this since NFL Sunday Ticket launched in 1994, along with NFL Network. The flip side of this is that they also do it without advertisements because it's a pay service (they show a "Game is in Commercial" message instead of the advertisements that would be shown in their place). There's no need to appeal to advertisers when your fan base is so fanatical about the content that they'll pay hundreds of dollars a season to watch the games they want to watch.