Yes, it's that as well. Imagine you've already designed everything that needs designed across all your products, but you still employ an entire department of gr

Yes, it's that as well. Imagine you've already designed everything that needs designed across all your products, but you still employ an entire department of graphic designers that need something to do. You wouldn't just fire them, right? That's how all those UI redesigns happen. I've seen it myself. "We need to change it because it's been a while since we last changed it." The omnipresence of high-speed always-on internet connections exacerbates this issue immensely. Before that, software developers were at least forced to have some defined goals and deadlines for their products so that they could put the thing on CDs or floppies or whatever and ship it to stores — with no easy opportunity to release an update. And when they did release an update, it had to be something meaningful and substantial to convince the users to go through the trouble of obtaining the new version and updating. Modern software, on the other hand, is best characterized with this saying we have in my language, roughly translated as "samurai doesn't have a goal, he only has his path".